Beach House: Depression Cherry Album Release

Beach House recently released their fifth studio album: Depression Cherry.  Each song on the album is built out of an ethereal blend of vocals and guitar with a constant drumbeat as the foundation.  The album's style is similar to that of the band's previous album: Teen Dream (2010).  This album was co-produced by Chris Coady who was responsible for a majority of the work done on the band's previous two albums.  Depression Cherry ranges from an ominously beautiful 24-part choir in the song "Days of Candy" to the almost dirty introduction of a heavily distorted guitar solo in the song "Sparks."  This album as a whole has been relatively successful and has received many positive reviews from the critics as well as the users.  

Bands are always trying different methods for releasing their material, many methods now-a-days use social media to announce and then eventually to advertise for the sale of the album.  Beach House decided to release the song "Sparks" from the album as a single on Spotify and other music markets on July 1st, 2015 -over a whole month before the album was to be released.  Then in addition to building interest with the release of a single they also decided to give NPR Music the opportunity to make a First Listen post with an available album stream link attached to the post nine days before the true release date of August 28th, 2015.  Using these markets allowed Beach House to reach out to the more passionate niche market of hipster-esque music listeners that consistently check NPR Music's First Listen posts for new bands and get more exposure by word of mouth.  The album has been used to promote the recently announce U.S. tour and to sell tickets for that.  Without the simple social media strategy i might not have even known that the band was having a tour. Luckily I got tickets to one of their shows and I cannot wait!

So whether you have or haven't heard of Beach House you should get tickets for the October 6th, 2015 show at Buckhead Theatre in Atlanta, GA and experience something mystical. 

( Ticketmaster link for Beach House @ Buckhead Theatre: http://www1.ticketmaster.com/event/0E004EB5F549A99D )